The Mlmtr team travelled out to Los Angeles last week to shoot for American Needle‘s Spring/Summer ’16 Lookbook. We teamed up with LA-based photographer Terry McLaughlin (@asteryx) to shoot all the headwear and apparel over 2 days.
Hitting over 8 locations in 2 days was a challenge. It required a lot of planning especially when you take into account LA traffic.
During the 2 days we managed to shoot over 200 pieces of clothing and headwear. Because this shoot was meant to work hand-in-hand with Bright Bright Great’s rebrand and website launch, getting fresh photography of the whole American Needle catalog was necessary.